Roku, Inc., the leading TV streaming platform in the U.S.*, has announced the launch of Roku Data Cloud—a new solution designed to help partners seamlessly access, analyze, and utilize Roku’s proprietary TV data. As investment in TV streaming continues to surge, the demand for transparency and accountability is growing. Roku Data Cloud addresses this need by streamlining planning, optimization, and measurement for media partners.
With a strong focus on driving accountability and shared growth, Roku Data Cloud offers advertisers, agencies, and partners a direct connection to reliable, in-depth insights from Roku’s TV operating system (OS). This data includes detailed information on viewing behavior, preferences, and identity. Through Roku’s clean room integration, partners can securely tap into this intelligence and activate campaigns via inventory available through Roku Exchange.
Beyond enabling brands to better understand and engage with their audiences, Roku Data Cloud delivers campaign performance insights that inform strategic decision-making across the entire marketing lifecycle—ultimately maximizing returns on TV streaming investments.
“With Roku Exchange, we began our efforts to drive greater interoperability across the programmatic ecosystem. Roku Data Cloud is the natural evolution of that mission—delivering real business outcomes for advertisers,” said Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku. “As the #1 selling TV OS in the U.S., Roku is uniquely positioned to help advertisers reach consumers with digital precision on the biggest screen in the home. Roku Data Cloud marks a major step forward in making our platform more accessible and impactful.”